Moneyland Records first appeared in 1991 as an artist’s project. Moneyland Records ‘92 Releases was conceived by JPF as a fake advertising page, published on the major Portuguese newspaper Expresso (16 Nov 1991) and announcing the realeases fro the follwing year. By that time it was a just an “imaginary” record label. However, in 1992, JPF and a group of friends (including artist Rui Toscano) joined to set it as one of the first independent record labels in Portugal. The first release came out in late 92 in the form of a 3×7” single package with songs by six new bands in the scene (Tina and the Top Ten, Red Beans, Lulu Blind, Cosmic City Blues, More República Masónica, Lesma). It was followed by 2 more 7” singles: Tina and the Top Ten, “Everslick” and Red Beans, “4 Songs”, both in the summer of 93.
In 1994 JPF, together with his brother (type designer) Mário Feliciano, started Secretonix – a graphic studio but also a base for other commercial endeavors. Between 1994 and 1996 Moneyland was run as part of Secretonix’s activities.
The first CD release was a blast: Sonic Youth – Blastic Scene (MLR001 95), a semi-official bootleg released with the agreement of the band, documenting their first live gig in Portugal (June 1993).
In 1995 came out No Noise Reduction – The complete NNR, documenting 4 years of work by JPF’s musical project with Rafael Toral).
The last Moneyland release would be Rafael’s, Wave Field (MLR003 96), a groundbreaking record that would latter be release in the US by Chicago based Drag City.
Between 1993 and 1996 Moneyland Records’ activities and releases were scarce but catalytic for the Portuguese independent music scene.